B.Tech in Graphic Design
An advanced route for students building strong professional ability in visual communication, design technology, production, and enterprise.
Programme Overview
Professional graphic design for print, digital, and brand communication.
The B.Tech in Graphic Design provides an advanced and comprehensive study of visual communication, preparing students to solve creative problems across print, digital, and brand-focused media. The programme develops strong design thinking, research, typography, layout, illustration, packaging, advertising, photography, and digital production skills. Students learn to create professional design solutions for businesses, institutions, campaigns, publications, and emerging digital platforms while building a portfolio that reflects originality, technical ability, and industry readiness.
Level
Bachelor of Technology
Focus
Design systems, media, research, production
Output
Professional portfolio and final project
Key Core Modules
Advanced modules built around systems, audiences, and production.
Each module develops a practical design habit: investigate the communication problem, make a disciplined visual system, test it across media, and prepare it for real production.
1
Advanced Brand Identity Systems
Students design identity systems with logo standards, colour, typography, applications, brand voice, usage rules, and presentation documents for institutional or commercial clients.
2
Publication and Editorial Typography
Layouts are developed for books, magazines, reports, catalogues, and long-form documents with attention to hierarchy, pacing, grids, readability, and print finishing.
3
Motion Graphics and Digital Storytelling
Learners translate campaign ideas into animated sequences, explainer visuals, kinetic typography, storyboards, and short screen-based narratives.
4
User Interface and User Experience
The module introduces interface planning, user flows, wireframes, visual components, accessibility basics, and prototype presentation for websites and digital products.
5
Packaging Design and Environmental Graphics
Students connect product structure, shelf impact, material choice, surface graphics, wayfinding, signage, and branded environments into coherent design solutions.
6
Design Research and Creative Entrepreneurship
Research methods, proposal writing, market positioning, costing, client communication, and venture planning support independent practice and final-year inquiry.
What students build
- Brand manuals, campaign assets, packaging mockups, and publication systems.
- Research-led design proposals for businesses, public institutions, and community communication.
- Digital portfolios showing concept development, production judgement, and final presentation quality.
- Capstone work that connects visual strategy, technical execution, documentation, and entrepreneurship.
Key Core Modules
Prepared for senior creative practice.
Graduates are positioned for roles and ventures that require independent thinking, polished presentation, production awareness, and the ability to guide a design project from research to delivery.
Creative design studios
Brand identity, editorial design, packaging, campaign design, illustration, art direction, and digital content production.
In-house communication teams
Corporate communication, institutional publications, social media visual systems, marketing collateral, and event graphics.
Enterprise and research
Freelance practice, design consultancy, postgraduate study, applied research, and creative business development.